You are surrounded. All around you are competitors vying for the same business opportunity as you. You want to survive as a startup but many of you are not yet equipped with weapons to survive the initial startupping phase. If you decide to live by new strategies and practice new tactics, you can get a substantial piece of the pie. Are you ready to #HUSTLE? Certificate(s): Certificate of Attendance will be issued under Techversity Program (included in fee) Upon completion of Design Challenge, a Certificate of Completion will be issued. (fee: $4.99) Workshop Agenda: Day 1: What is Lean Startup? Build – Measure – Learn and Pivot Concept Business Models and Customer Development Value Proposition Customer Segments Revenue Streams Key Resources Customer Development Processes Minimum Viable Product (MVP) Market Opportunity Analysis Take-away homework with an assigned partner Customer Segments Product Market Fit Rank and Day in the Life Multiple Customer Segments Market Types Introduction: Existing, Resegmented, New, Clone Consequences of Not Understanding a Market Day 2:  Channels Distribution Channels Overview Web Distribution Physical Distribution Direct Channel Fit Indirect Channel Economics OEM Channel Economics Take-away homework with an assigned partner Revenue Models How Do You Make Money Revenue Streams and Price Direct and Ancillary Models Common Startup Mistakes Market Types and Pricing Single and Multiple Side Markets Revenue First Companies Market Size and Share (1 hour) Design Challenge: Applying Lean Startup Tactic Who needs to attend? Entrepreneurs: Solo Riders Founder teams: CXOs Designers: UX/UI Designers, Product Managers Builders: Engineers/Devs Freelancers: Self-employed one-business Boss Consultants: Self-employed mentors/Coaches User Interface designers who wish to expand their career towards the startup scene Limited Slot: 15 Timing:  March 01 2019 : 3:00 to 6:00 PM (Chicago Time CST) March 02 2019: 3:00 to 6:00 PM (+1 hour grace period) Platform: Z